Phone: +91-9818787707, +91-9810642254

Our Brand story

The World is Changing

We are living in a digital age where technology is changing rapidly and accordingly the way of living, thinking, working & relating things with each other. Digital age does not mean just online world, but it is also affecting the offline world with different technological products being surrounding us 24/7. Thus corporate, small businesses, hotels, real-estates, institutes and government organizations & spaces like Airport, highways need to adapt these changes to move with the flow and continue to grow.


Why & Where We Come from

Instasource bloomed from A.S Enterprises, which was started by Mr. Amit Arora in the year 2006 as a retailer for consumer electronics. Amit had a vision of creating a platform for corporates & business where they could get best options for their technological upgradation in consumer electronics. With a retail shop he was able to target individual clients, but to cater into corporate orders to achieve his vision; there was something else to be needed.

In 2018, his wife, Nitika Arora entered into the business as strategy manager to transform this business into B2B structure where they could really impact how the businesses work for its meetings, conferencing with clients/partners at multiple locations, corporate parties, display advertisements, advancement in education, etc.

How? Making a meaningful Difference

As we already had strong network build with various brands, we started Instasource as Samsung Authorized B2B sales partner. We chose Samsung as it is one of the brands whose products are of high quality and cater in most of the consumer electronics segments. We created a channel through which our clients could get to select products from our catalogue, get delivered at their door-step, get custom installation and dedicated AMC. This made our customers happy as they won’t need to go to showrooms seeking the best product for their need. All things are managed by Instasource, you just need to order and relax!

Our customer trusted us because of timely delivery, installation and instant support as & when required via the brand directly. We make sure, the product delivered had any technical issues or maintenance requirement, Instasource makes it easier and convenient for the customer.

Starting with just 1 Brand- Samsung Authorized partner, today we are also authorized sales partner for Lloyd, Lenovo, VU California, Whirlpool, Sony and Panasonic.

What? A Trusted Consumer Electronics Sourcing Partner

Instasource is one-stop sourcing partner for all consumer electronics products focusing on AV Solutions for corporate & Government Organizations such as board rooms, conference rooms, meeting room, Gym area, cafeteria, lobby, stadium, airports, banks, hospitals, restaurants, malls & showrooms, etc. These displays are also used in colleges & schools for advanced learning system.

Our main focus products are Smart Hospitality Displays to deliver a personalized, content rich guest experience in hotels room, guest-houses, hostels room, and real-estates; Smart Signage’s to captivate customers through visually compelling content through appealing Ads on Smart displays; Video walls to experience advanced calibration process and superior panel technology, used for indoor/outdoor advertising on walls of airports, hotels, malls, hospitals, etc.

With a fundamental research we came to know there are already several players in the market so we differentiate ourselves from other by providing sector based solutions like complete package for hotel rooms which includes LED TV Display, Air Conditioner, Microwave, Mini-Bar Refrigerator, Kettle, Juicer / Mixer, etc. This combo package can also be used for guest houses, hostels, and real- estates companies for their full-furnished houses.

Other than these, our product catalogue also includes Large Format Displays specially design for Advertising in spaces of Airports, Malls, Corporate offices, etc.; Small displays used for indoor advertising displays; Touch & Interactive displays designed for spaces where human interaction is needed such as office lobby, airport for check-ins, etc.; Window & Split AC, Residential Televisions, Refrigerators, Microwave Oven, Mobile Phones & Tabs, LED Displays wall mount and trollys.

Our team is dedicated to provide customer happiness by following our core values of-

  • Domain Experts: Our team is updated with the new products & technology in the market. We provide the best solution available to the end customer.
  • Transparency: Nothing is hidden from our customers, our each terms and deal is 100% transparent and kept upfront.
  • Prompt Action: You need custom installation or regular maintenance service; we take account each of your requirement in an urgent basis.
  • Client Satisfaction: We work for customer satisfaction, not just for sale. Our main purpose is to solve the customer’s requirement and make them happy.
  • Customer Centric: We strive in providing best-possible customer experience as we value client retention, repeated orders & positive recommendations.

Today, we are into a unique position to redefine the businesses how they connect with each other, becoming a trusted sourcing partner for more than 400 Government Organizations and 300+ other corporates. We are proud to be associated with and trusted by all our clients and make them happy with our PAN India reach, solution based customized packages, 2000+ product catalogues, Smoothest & fastest Customized installation, Dedicated AMC, and Prompt & Effective service at the minimum cost. It provides our client and their business infrastructure fulfil its desire and, ultimately making us #1 sourcing partners for consumer electronics need.